Hey there!
I’m Federico, a UX designer with a passion for impactful design solutions that positively affect people on a broad scale.
With a background in industrial design, I know the value of developing a desirable product, understanding customer needs, and keeping business objectives in mind. I have a natural ability to identify problems and brainstorm solutions, for this reason i’m a quick learner and I like to face new challenges.
I love to design in a clean, smart, strong and effective manner. Once I learnt more about UX and human-centred design, I knew that I wanted to be part of building solutions that would make a meaningful impact on users!
Before diving into UX, I have been working as Visualization director for an architecture studio. Working remotely helped me gain valuable skills in communication, organisation and collaboration that I’ve been able to carry into further remote work and learning spaces.
In 2020, I transitioned to a career in UX design. I believe that user experience design is at the perfect intersection of creativity and analysis - while there is so much room for creative expression, I love that UX design focuses on the user and that solutions are based on real, human needs.
I studied UX design through a project-based program with General Assembly, which has given me a broader view of the entire UX design process and an appreciation for working on projects from ideation to final product.
These days, I spend a lot of time adding to my knowledge of UX and UI processes and concepts by attending events and talking to Ux designer working for big company and agencies.
Outside of work i like to keep up with the newest tech gear coming into the market, listen good music and cooking. If you’d like to work together, I’d like to hear from you!